Product and service development

Strong products and services are the cornerstones of successful business, so product and service development forms the very core of a company’s operations. You can support your company’s business operations and development by developing your products. The characteristics or quality – or both – of your product or service can help you stand out among your competitors.

It is also possible to utilize external help in a company’s product development process when it comes to, for example, legal and financial matters. For example, we at Keuke could help you find the right partners to solve innovation-related legal challenges, help you secure funding for development projects and provide information and training on product development.

How can I come up with ideas?

• Stay alert and ready to change: ideas can often pop up in everyday conversations with your personnel or customers.
• Create an effective process for finding and developing ideas as a part of your business management practices.
• Product and service development does not end when the product enters the market.
• Consumer needs change, competitors' products evolve and the competitive environment is always shifting. React to these changes.
• Keep track trends actively, even outside your industry. Remember to observe the purchasing behaviour of young people, they will be the consumers of the near future.

Determine a revenue model for your business and find out how special it is:

• What is your idea all about?
• What does one do with it?
• How does it work?
• What problem does it solve?
• Who are your competitors? How can I stand out among the competition?
• Who is the product meant for?