SALES AND MARKETING

Do you know what your sales consist of and who your customers are? Do you know how important each customer is to your business? Have you thought about what type of new customers you might need?

Every business must market its products in order to sell them. The goal of marketing is to create sales and to improve profitability. It is important to recognize potential customers and to target your marketing accordingly.

A good target-oriented way to start planning your marketing efforts is to analyse your current customers. We are happy to help you with this and all other marketing-related matters. We can also provide marketing planning templates that for your specific company.

EVERYTHING STARTS WITH THE CUSTOMER, SO WRITE DOWN THE FOLLOWING THINGS:

• What does the customer need? What does the customer wish? What is the customer worried about?
• What is the best way to reach your customer? What is the forum or media that your customer prefers and that they use?

=> base your service promise on these and make sure to fulfil it!

We will help you go through your company's sales goals and development needs so you can achieve your goals, and we will also help with pricing issues.

MAKE YOUR SALES ACTIVITIES ORGANIZED:

• Plan your sales work and set clear goals – in euros, units, market shares, or sales margins.
• Determine sales costs.
• Pay attention to sales resource allocation and define the tasks, activities and instructions of your sales personnel clearly. This is also important to solo entrepreneurs.
• Think about how you can motivate your sales personnel. There are many ways to do this; in addition to salary-linked methods, new training or a job rotation can provide extra motivation.
• Monitor sales and the reaching of goals on a regular basis.