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Business idea

A company must have a clear business idea. It always has to exist at least in the entrepreneur’s head, but it is also a good idea to write it down. The easiest way to do this is to focus on three questions: what, who is it for and how is it done. the way that the business idea will actually be realized and made concrete in the business plan.

“What?” refers to the products or services that the business sells to the customers. “Who is it for?” refers to the company’s customers. “How?” refers to the ways that the company will produce its products or services and make them available to the customers.

The business idea should be clearly – or at least sufficiently – different from the ideas of your competitors operating in the industry. The business idea must also be profitable right from the beginning.


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Keski-Uudenmaan Kehittämiskeskus Oy

Business Development Centre Ltd. Helsinki Region North
Puuvalonaukio 2D, 2. krs, 04200 Kerava

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050 341 3210


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