Managing Director Pirjo Rantanen, A Vogel Oy, Kerava
Process ready for strategy
A. Vogel is a well-known health product brand, whose most popular products include Echinaforce, Herbamare, and Molkosan. Alfred Vogel established the Finnish subsidiary in 1977 and the company is owned by Swiss Bioforce AG, which was established by Vogel in 1963.
”Vogel is a brilliant brand that is very well-known throughout the world. In Finland, our turnover does not match the potential of the brand, and that is why we were determined to do something about it.
A. Vogel has now been working with Keuke on a new strategy that is naturally focused on growth.
“Our parent company has a brand strategy, but we also needed a growth strategy that was revised for the Finnish subsidiary. I had previously taken part in Keuda’s sales training and had become aware of Keuke's services through that. Together with Keuke, we began to examine what should be taken into consideration when creating a strategy that would guide our daily operations and how Keuke could help us with the process.”
A tool to guide operations
The company started to work on their strategy together with Keuke's specialists.
“Keuke had an existing process for creating a strategy that took all of the necessary aspects into consideration. It was easy for us to work on the strategy with them. They had the insight and the willingness to help. They really are able to multiply success.”
The growth strategy that was created together with Keuke now controls the operation of the entire Vogel team.
“It will become a tool that will guide all of our activities. Thus, the new strategy is very important for us.”
“Keuke provided competent specialists and the tools for creating a strategy for the company."
Entrepreneur Jari Järvi, Apuisäntä Oy, Kerava
Apuisäntä provides everyday assistance
Apuisäntä Oy offers renovation and property management services particularly to aging people, who want to live in their own homes for as long as possible.
“We provide assistance with all property management and maintenance related matters, such as mowing lawns, removing leaves from gutters, changing light bulbs, and various renovation and remodeling tasks around the home”, says Jari Järvi from Apuisäntä.
Järvi has experience of working in both the property and nursing service sectors. The business idea came as the result of combining these two areas of competence.
“During the first year, we have worked on several major renovation jobs. Our actual concept is based on acquiring regular weekly customers, to whom we would provide versatile services related to all sorts of maintenance work. In the future, we could supervise the interests of our customers during more significant renovations and provide support.”
Trust is key
Where necessary, Apuisäntä can act as a go-between for the customer and their relatives in matters related to its line of business.
“Trust and good customer relationships are very important to us.” It may be difficult to trust individual maintenance workers, and, on the other hand, regular visits can also improve the safety of elderly people living alone.
Apuisäntä has been very active in seeking support as the company takes its first steps.“After the company was established, the Finnish Enterprise Agency pointed us toward Keuke. New companies require a lot of support with various things, from making calculations for viable business operation to marketing efforts."
“A new company needs all sorts of support and assistance. Together with Keuke, we have fine-tuned our sales and marketing plan, created networks, prepared financial plans, and made various calculations related to profitability. The service we have received has been fast and excellent.”
Managing Director Harri Hägg, Beta Neon Oy, Kerava
Illuminated signs change with the times
The lifetime of a long-established company is bound to include changes in the operational environment, technology, and the behavior of customers. For Beta Neon Oy from Kerava, established nearly 20 years ago, the most significant change took place six years ago, as illuminated signs replaced neon lights with LEDs.
“That was a significant move for a small business. In a sense, we switched to a completely new product, and service operations, which had previously constituted the majority of our operations, were simultaneously reduced significantly, says Beta Neon's Managing Director Harri Hägg.
Modern illuminated signs that utilize LED technology come with a five-year warranty.
“LEDs are perfect for illuminated signs. They are long-lasting and consume less energy. Of course, there are significant differences in LEDs. We use the Beta Eco Max technology, which has the lowest energy consumption in the market and a long product life. The LEDs are almost fully recyclable.”
Energy and the right chemistry
In 2008, Beta Neon Oy was named the Company of the Year in Kerava. However, Hägg believes that you cannot rest on your laurels.
“The world is changing, and companies must change with it. And the fact is that if you are not going forward, you are going backward.”
From Keuke, Beta Neon has received a boost for both sales and marketing.“We have a brilliant team. There's creativity, solid expertise, and problem-solving skills. But we should improve or increase our communication so that people would know to contact us when they need an illuminated sign or service for one.”
“Keuke contacted us and it was amazing how well we seemed to get on. We have been energized and we have also received concrete advice for sales and marketing. For example, Keuke has helped us with redesigning our website.”
Keuke, Development Centre Ltd. Helsinki Region North, aims to create growth for the region thorough counselling and supporting local businesses. Our services include for example:
Our clients, local SME′s, have insofar been exceedingly satisfied with our services, and we strive to keep it that way.
Keuke is owned by seven municipalities in Central Uusimaa: Kerava, Järvenpää, Tuusula, Nurmijärvi, Pornainen, Sipoo and Karkkila and our services are free of charge for our clients.
Helsinki Region North, Central Uusimaa, has an excellent logistic position at the border of the best markets. It is part of the Helsinki metropolitan area and is the gateway to Finnish, European and Eastern markets, such as Russia and the Baltic countries.
Our Contact details:
Address: Puuvalonaukio 2D, 2rd floor
Tel: +35850 341 3210
Keuke, Utvecklingscentret för Mellersta Nyland, är ett företagsrådgivningsbolag som ägs av sju kommuner i Mellersta Nyland. Vi sträver efter att skapa tillväxt på området genom att stöta och rådda små och medelstora företag i till ex. följande frågor:
Utöver dessa tjänster, organiserar vi också flera större evenemang och utbildningar om året med varierande tema inom affärslivet.
Keukes rådgivningstjänster är kostnadsfria och betjänar företag som är verksamma i våra ägarkommuner: Borgnäs, Högfors, Kervo, Nurmijärvi, Sibbo, Träskända och Tusby.
Våra kunder har såtillvida varit väldigt nöjda med våra tjänster och vi kämpar för att det kommer att vara så också i framtiden.
Elina Duréault, företagsrådgivare
gsm 050 3668 588
Elina Pekkarinen, verkställande direktör
gsm 050 549 2213
Sibbo är en snabbt växande tvåspråkig kommun som ligger på ca 25 km:s avstånd från Helsingfors och Borgå och är en del av huvudstadsregionens ekonomi- och pendlingsregion. Sibbos läge invid Lahtis och Borgå motorvägar är logistiskt sett utmärkt. Man når Helsingfors-Vanda flygplats samt Nordsjö hamn under en halv timme.
Sibbo kommun säljer företagstomter på Lönnbacka företagspark och Bastukärr logistikområde.
Bastukärr arbetsplatsområde omfattar ett område på ca 230 hektar invid Kervovägen. Området lämpar sig väl för logistikfunktioner som kräver stort utrymme. Även serviceföretag kan etablera sig på området.
Lönnbacka företagsparkets arbetsplatsområden är beläget invid Mårtensbyvägen mellan Nickby och Tallmo. Det finns lediga företagstomter på området.
Lediga företagstomter och lokaliteter: