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02 Sep 2019

Sales and marketing is systematics

Research shows that sales and marketing are the most significant challenges for small and medium-sized enterprises. Their importance is understood and often the basic concepts are also grasped, but they are still not invested sufficiently in. Why?

– Time management is the biggest challenge. As we know, entrepreneurs usually have their hands full and there is more work than there are hours in the day, says Tomi Paakkunainen, Business Developer at Keuke.

Paakkunainen began working at Keuke in April, having previously worked in sales at Vainu. Paakkunainen has studied business in several countries and has also seen the impact of cultural differences on the willingness to sell.

– In Finland, sales have been turned into a bogeyman of sorts, whereas in Sweden, sales are considered an important and natural part of business operation. Similarly, people are more receptive to sales in Sweden.

– I believe that everyone can sell. A change of perspective may also help if selling seems distressing to you. Instead of selling, think of it as helping your customers.

 

DO NOT MULTITASK

Many things can be left unfinished if you try to handle them alongside other tasks or, in a worst-case scenario, at the same time.

– Learn to use a calendar, i.e. plan out your days and weeks in advance. This is the best advice I can give you. Mark the time you have reserved for sales into your calendar and use the time effectively and exclusively for sales-related tasks.

– You can set up easy targets for yourself, such as contacting two new customers and calling an existing one in one day.

Paakkunainen points out that systematics is the key to your success – even in sales and marketing.

– If you engage in sales work regularly and consistently each week, you will definitely see results within a month. But the work needs to be systematic. Results take time and concerted efforts.

 

SHOULD WE WORK TOGETHER?

Whether the issue is sales or marketing, a solid plan will help you succeed. Tomi Paakkunainen encourages entrepreneurs to book an appointment with a Keuke specialist who can help you draw up your plans.

– Dedicated processes and plans can be created for both sales and marketing. For example, we could help you finetune your sales pitch.

– Targeting is key in marketing. This means that not everyone is a customer. The first thing you have to do is to segment and consider your target audience. Next you think about the contents and channels you could use to reach out to this group.

A circular calendar is a simple and highly effective tool for implementing your marketing. It can help you plan and prepare.

– First of, you should mark down all holidays, festivals, and seasons. Next you can think of what you could offer for these events, schedule and budget your marketing, and get to it.

 

Book a free appointment by calling 050 341 3210 or email keuke (at) keuke.fi.

 

Download Keuke's circular calendar template HERE
 
 
 

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Keski-Uudenmaan Kehittämiskeskus Oy

Business Development Centre Ltd. Helsinki Region North
Puuvalonaukio 2D, 2. krs, 04200 Kerava

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