What is service design?

Service design can help a company see the service they provide from the perspective of a customer or user. In service design, the customer's needs are taken into consideration in the internal processes of the company. The objective is to produce a high-quality customer experience that is smooth for the customer and efficient to the company. Service design is a multisectoral, user-oriented service innovation and development activity that is above all carried out in cooperation with the user and the producer of the service.

 

I should improve my company’s online services. Can I utilize service design for this?

Most customer experiences today occur online in a digital form. Therefore, you should bring service design to where your customers are. The subjective service experience of a customer is true regardless of whether it occurs online while paying a bill or in a café buying cup of coffee.

 

How can I best get started with the project? Are tools available for the task?

Service design is not a single process that you should always follow. In fact, service design requires flexibility and the best design processes are adapted to fit the problem. The final process depends on the company, the problem at hand, the people involved in the process, the budget, time, and other resources.

Thus, selecting the right methods and tools for the service design process always requires case-by-case assessment. Online, you can find plenty of tools and information on service design to help you on your way. At Keuke’s service design clinics you can also get your first taste of developing your own service.

 

Can service design be applied to all aspects of the development of a company?

Not only is service design used for the development of a company's services, but also to develop the entire company. Poorly managed personnel, cluttered processes, and out-of-date systems can impact the customer’s desire to purchase the service or product your company offers. In the near future, customer experience will surpass price and brand as the most important differentiating factor, which means that service design is more important for companies than ever before.

 

INTERESTED IN SERVICE DESIGN?

If you want to know more and discuss the development of your company, book an appointment keuke (at) keuke.fi, 050 341 3210.