It is advisable to start planning your competitive edge by asking what it is that you could give and produce to the customer in order to make them feel that they have received more than they expected? Your goal is to make the customer so happy that they are glad to pay the price you are asking. 

Even just designing the customer service situation such that the customer feels like they are listened to and acknowledged may be a sufficient reason for the customer to return. Another reason could be expert advice or good tips provided along with the product.  You could also provide the customer a complete service package that saves their time and thus money.  

Come talk about pricing with a Keuke specialist. Let us find out how we can increase the additional value of your products and how you can secure a better price for your products and services.