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15 January 2021

A total of 1,345 new businesses were established in the Keuke service area in 2020 - increase in entrepreneurship is a long-term trend

A record number of new companies – 1,345 in total – were founded in the area served by Keuke (Central Uusimaa Business Development Centre) last year. Keuke offers its services to all businesses located in Järvenpää, Karkkila, Kerava, Nurmijärvi, Pornainen, Sipoo and Tuusula. Compared to year 2019, 124 more companies were established, and compared to year 2018, 157 more. 

– To an extent, the coronavirus pandemic and economic uncertainty left their mark on 2020. Typically, more companies are founded during a recession than during a boom. But I believe this is a long-term trend; entrepreneurship is becoming increasingly common in our work lives, notes Keuke’s CEO, Elina Pekkarinen.

– Attitudes toward entrepreneurship keep getting more and more positive. Entrepreneurship is seen as a good way of utilizing one’s professional skills. 

The service sector, and within it, the health and well-being sector, stand out among the new businesses. There are also many businesses connected to various artisanal skills.

Time to think about what i want to do

Last year, Keuke advised 487 clients on starting a business – this was also a record number. For start-up consulting services, 2020 was quite unusual and affected by the coronavirus, just like other aspects of life.

– In early 2020, we were quite busy. But for a few weeks, beginning halfway through March, there were suddenly no people wanting to start a business. By early summer we were back at work, but the coronavirus situation came up in all conversations in one way or another, describes Sari Virta, Keuke’s customer relations manager, who focuses on start-up companies.

According to Virta, the motivations behind many of the businesses founded last year were similar. 

– One theme that came up was the uncertainty of employment, and, for instance, layoffs. On the other hand, the coronavirus situation made people stop and think about what they want to do in their life, what they value. For many clients, becoming an entrepreneur has initially been a side job – a kind of experiment, and perhaps a contingency plan for the future. 

Statistically, businesses founded with the help of Keuke’s start-up services have a better survival rate than others. Up to 80% of businesses founded with Keuke’s support are still operating in five years. Keuke’s start-up consulting services are free of charge. 

Keuke is a local development company that supports the founding, development and growth of companies in Central Uusimaa, in the areas of Järvenpää, Karkkila, Kerava, Nurmijärvi, Pornainen, Sipoo and Tuusula. We can advise you on all aspects of business-related matters, such as activating your company’s sales and marketing, solving financial and funding issues, planning investments, finding partners, internationalization and ownership changes.

Each municipality’s figures on new businesses can be found under Keuke’s vitality statistics section (in Finnish):

More information: Keuke’s CEO Elina Pekkarinen, telephone +358 50 549 2213. You can also find us on FacebookInstagram and LinkedIn.


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Keski-Uudenmaan Kehittämiskeskus Oy

Business Development Centre Ltd. Helsinki Region North
Puuvalonaukio 2D, 2. krs, 04200 Kerava

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050 341 3210


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