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03 July 2020

Satisfaction of Entrepreneurs in the Central Uusimaa Region Above Average - BUSINESS SERVICES CONSIDERED MOST IMPORTANT MUNICIPAL SERVICE

Entrepreneurs in the Central Uusimaa region consider business services the second most important aspect of municipal industrial policy. Business-oriented municipal decision-making was deemed the most important aspect, while the role of industrial policy in the municipality came third and the infrastructure fourth. The ranking is based on the 2020 municipal barometer carried out by Suomen Yrittäjät. Within the whole Uusimaa region, the score given to business services by entrepreneurs was 2.86 (on a scale from 1–5), while the score given in the operational area of Keski-Uudenmaan Kehittämiskeskus Oy (Keuke) was 3.07. The national average is 2.98.

Keuke offers business consulting services within seven municipalities (Järvenpää, Karkkila, Kerava, Nurmijärvi, Pornainen, Sipoo, and Tuusula).  The best scores of the barometer were received in Kerava, where the satisfaction of local entrepreneurs with business services was significantly higher than the average, receiving a score of 3.84. 

– Each year, we carry out a customer satisfaction survey at Keuke, which is used, among other things, to monitor the development of demand for services. The municipal barometer carried out by Suomen Yrittäjät indicated similar trends: there is a lot of interest toward networking, services for new entrepreneurs, and financial and investment advice. Keuke's statistics also highlight business evaluation and strategy as well as marketing advice, which were not asked about in the barometer, says Elina Pekkarinen, the CEO of Keuke.

– I believe that demand for business sparring and strategy planning is only going to increase after the coronavirus crisis. Therefore, it might be advisable to think whether your business model is sufficiently flexible to survive future crisis. And should you have at least one back-up plan?

INVESTING IN BUSINESS DEVELOPMENT MEANS INVESTING IN THE VITALITY OF THE REGION 

The municipal barometer examined the level of business-orientation in municipal decision-making. In the municipalities that own Keuke, the average business-orientation score was 3.16. This is above the regional (2.88) and national averages (2.92).

– Municipalities that invest in business services and facilitate business development understand the resulting benefits. An investment to support businesses is returned many times over through developing companies and jobs, Elina Pekkarinen sums up.

– Businesses create jobs and provide tax income. And versatile services provided by municipalities increase their attractiveness and resident satisfaction. 

The above average scores given by entrepreneurs in the Keuke municipalities demonstrate that a joint consulting service provider can provide services that are both professional and cost-effective. 

– We have nine specialist each with their own specific areas of expertise in addition to the general business sparring they perform each day. A single municipality would not be able to employ this number of specialists and provide so much special know-how alone.

– Keuke has the necessary expertise to help with changes of ownership, sales and marketing, growth and internationalization, development of digital skills, public procurement, and location advice. 

Individual municipal barometer reports for each municipality are available in Finnish at https://www.yrittajat.fi/yrittajat/kunnat-ja-yrittajyys/a/uusimaa-627005

Additional information: Keuke CEO Elina Pekkarinen, telephone +358 (0)50 549 2213. www.keuke.fi. You can also find us on Facebook, Instagram, and LinkedIn.

 
 
 

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Keski-Uudenmaan Kehittämiskeskus Oy

Business Development Centre Ltd. Helsinki Region North
Puuvalonaukio 2D, 2. krs, 04200 Kerava

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